​Online entrepreneur set to lock horns with copycat

It didn’t take long for Natasha Stewart to realise her online business idea had really struck a chord with her target market: mothers.

The Sydneysider launched Business Jump in December 2015 to help mothers create custom and pre-made online businesses, giving them greater flexibility to work and spend time with their children.

Business has boomed since then, with revenues growing to more than $1 million in 18 months, and continuing to grow.

Stewart now has a team of 15 and a business that suits her home life and fits her mission to create more flexibility and opportunities for other mums.

Clients are guided through the process of launching and marketing an online business, spending on average between $3000 and $4000 with Business Jump.

“Often clients come to us overwhelmed and confused about how to do it all, but once they make that step they can build a hugely successful business and experience the freedom that comes from self-employment.”

But a copycat business allegedly trying to emulate Stewart’s success has emerged, prompting her to speak out.

The strikingly similar business, reviewed by Fairfax Media, offers the same business packages as Stewart. It also emulates wording on her website and even weaves her own professional background about being fired and launching an online business in the baby market into their own story. Read more

Nina Hendy – Brisbane Times – 4 Feb 2018