Monthly Archives: May 2016 Back

Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses (book)

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Author: Joe Pulizzi What is the surest way to startup failure? Follow old, outdated rules. This book reveals a new model for entrepreneurial success. Simply put, it is about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? This book flips the traditional entrepreneurial … Read more

LESSONS FROM GLOBETROTTING ENTREPRENEURS

“Arriving from ‘startup utopias’, these three globetrotting entrepreneurs still hold lofty ideas about Australia’s startup ecosystem. Business News Australia recaps the teachings of Brisbane’s most recent Visiting Entrepreneurs who work in the startup trenches of San Francisco and Amsterdam. An initiative of Digital Brisbane and the Department of Science, Information Technology and Innovation, the Visiting Entrepreneur Program … Read more

Game Changers: In conversation with Queensland business leader Bruce Wolfe [event]

Facilitated by Ray Weekes, Chairman of The CEO Institute, the Game Changers series brings innovation leaders from business, technology, and creative industries to share their insights with aspiring Queensland entrepreneurs. This is your chance to ask how local entrepreneurs and business leaders build companies, reinvent themselves generation after generation, inspire teams, and envision success. Bruce … Read more

SLQ Business Studio – Lunch Box Forum: Is this really disruption or just smart business? [event]

Join David Smith, Chairman of a number of private companies and developer of innovative and unconventional business models such as motize.com,yeehire.com.au and runaround.com.au at the next State Library Business Studio Lunch Box Forum. About the talk  Is this really disruption or just smart business?      David will be sharing tips and stories on how to make … Read more

Behavioral marketing : delivering personalized experiences at scale (book)

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Author: Dave Walters Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing-including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization-and shows you how to fix highly … Read more

SOCIAL ENTERPRISE INCUBATOR LAUNCHES IN SYDNEY AND QLD

“A service placing refugees in internships, an app offering emotional support for carers and a platform that encourages young people to vote are among the social enterprises participating in Two Feet. The Difference Incubator (TDi) has selected 18 startups from Sydney and across Queensland to join the six-month social enterprise program.” Read more Business News Australia 25 May … Read more