Monthly Archives: March 2017 Back

Hey, Whipple, Squeeze This : The Classic Guide to Creating Great Ads (ebook)

Author: Luke Sullivan Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You’ll learn how to tell brand stories and … Read more

If you’re in a dogfight, become a cat! : strategies for long-term growth (book)

Author: Leonard Sherman Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are “bad” industries where it is unlikely that any company can … Read more

H2 Ventures announces new startups following fresh funding

“The co-founder of fintech accelerator H2 Ventures, Toby Heap, has warned Australia’s big four banks that they are underestimating the wave of digital disruption taking place in their sector, as it announces its next intake of hopeful startups. H2’s next group of entrepreneurs will range from a startup that provides people with their own personal chef, called DishMe, to … Read more

Sydney startup Inamo draws global attention after helping Visa make pay-wave sunglasses

“A Sydney startup that is developing wearable payment technology has found itself at the centre of global attention after Visa asked it to collaborate in the development of pay-wave sunglasses. Inamo, a founding startup at Stone & Chalk, had just raised $1 million to launch a pay-and-go watch when Visa knocked on its door in … Read more

Reinvention Roadmap : Break the Rules to Get the Job You Want and Career You Deserve (ebook)

Author: Liz Ryan Break the rules and take charge of your career! The traditional job-search approaches just don’t work anymore, and the days of trusting your career to your employer are long over. The new-millennium workplace requires all of us to rewrite the rules and start treating our careers like we’re running a business, which … Read more