Monthly Archives: July 2017 Back

What to do when machines do everything : how to get ahead in a world of AI, algorithms, bots, and big data (book)

Authors: Malcolm Frank, Paul Roehrig and Ben Pring This is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies … Read more

Chinese tech startups aren’t just imitating anymore — and investors are starting to pay attention

The first wave of China-based internet startups adapted Western business models, sprinkled them with some extra touches, and leveraged the world’s largest base of online consumers to build huge businesses. Baidu, Tencent and Alibaba have become huge companies, dominating China’s market for internet search, social networking and e-commerce. The most recent wave of fast-growing Chinese … Read more

Diners threaten Gold Coast cafe with bad reviews if they don’t get refunds, as small businesses urged not to give into customer blackmail

Small business owners are urged to be proactive about generating the best online reputation they can, amid reports that a Gold Coast cafe was ‘blackmailed’ by patrons who threatened they would post bad reviews about the business on TripAdvisor and Zomato if they didn’t receive cash refunds for meals they had paid for. The Gold … Read more

THE NEW PRICING PARADIGM: THE CEO OF ONEFLARE ON WHY GOING IN LOW IS NOT THE SMART MOVE

There’s a misconception among business owners that customers consider price to be the key factor when selecting a business online. Yet, our research is conclusive – fewer than 1 in 5 customers will choose the lowest priced quote when selecting a business. Today, more businesses than ever attract new customers through digital means – a … Read more

‘Very big thought bubble’ on lotteries risks $1.6b in funding

A proposed $50 million national sports lottery to bankroll Australian athletes has been rebuked by newsagents as a “very big thought bubble” that could erode funding to hospitals, schools and charities. Federal Sports Minister Greg Hunt has started discussions on the proposed lottery, similar to a model used in the United Kingdom, which could help fund elite and grassroots … Read more

The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (ebook)

Author: David Meerman Scott This book offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, … Read more