Monthly Archives: September 2017 Back

WHAT’S ON! BUSINESS STUDIO OCTOBER 2017 [EVENTS]

Come and join us in October for a range of awesome learning and networking opportunities! Conveniently scheduled over your lunchbreak, the Business Studio lunch box forums serve as a 45 minute inspirational and informative session on a variety of business related topics. Business Studio membership is free and gives you access to a great range of resources and … Read more

Two Aussie entrepreneurs reflect on what it means when your company’s name is the same as your own

Naming a business after yourself might seem like a good idea at the time, but there is plenty of responsibility that comes with being the face of a brand for the long run. At Business Chicks’ 9 to Thrive event in Melbourne last month, entrepreneurs Megan Hess and Samantha Wills reflected on life when your business’ name is the … Read more

THE NSW AND FEDERAL GOVERNMENTS HAVE JOINED FORCES TO SLASH RED TAPE FOR SMALL BUSINESSES

An inter-governmental partnership to help reduce red tape for new small businesses has recently been announced. The announcement follows the test launch, in April 2017, of a new business registration service to make the process simpler for small businesses, with the aim being to save new business starters $40 million each year. The Federal Government service, which … Read more

Why a stronger space industry will help Australia’s economy

A stronger space industry would benefit Australia’s economy, generating more exports and creating more job opportunities. Australia is well placed to expand its industry, particularly with the announcement of a new national space agency. The government should actually aim to establish a national space policy as part of this announcement. That way it can secure the future … Read more

The supply chain revolution : innovative sourcing and logistics for a fiercely competitive world (book)

Author: Suman Sarkar When CEOs think about the supply chain, it’s usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook—and the company … Read more

“Too advanced”: Ski resort wins social praise after turning one-star review into an advertising campaign

Hope springs eternal for businesses living in fear of bad customer reviews affecting their livelihood, as demonstrated by a new ad campaign launched by a US ski resort. The Snowbird resort in Utah has generated social media buzz by using a negative one-star customer review to promote its “too advanced” offering. The review, attributed to … Read more

ADELAIDE STARTUP JOINS THE SPACE RACE BY PARTNERING WITH FRENCH AGENCY

SPACE startup Fleet has announced a partnership with French space agency CNES as the Federal Government announced the creation of an Australian space agency to cash in on the $420 billion aeronautical industry. CNES will track and support Fleet’s first nanosatellites once launched, with the satellites creating a global network that will be free to … Read more

Meet Creatively Squared, the Brisbane startup heading to Copenhagen to represent Australia in a global pitch competition

Digital marketing platform Creatively Squared will be representing Australia on an international stage in Copenhagen later this year, after taking home the top prize at last week’s Creative3 pitch competition held in Brisbane. Founded in April 2016, Creatively Squared is the brainchild of Ruth Stephensen and Scott Thomas. The startup pairs creatives with brands looking to … Read more

Advertising transformed: the new rules for the digital age (ebook)

Author: Fons Van Dyck Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the … Read more