Monthly Archives: November 2017 Back

Capturing Loyalty : How to Measure, Generate, and Profit from Highly Satisfied Customers (ebook)

Author: John A. Larson Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company’s value proposition on a day-to-day basis, they waste their … Read more

Patrick Llewellyn on why 99designs made the “tough call” to kill off a popular brand

Patrick Llewellyn, chief executive of 99designs, explains how making the difficult choice to kill a spinoff brand that wasn’t working led the design startup to profitability and becoming a better company. Any entrepreneur lucky enough to get out of the gate with a pioneering concept that quickly gains popularity understands the challenges of balancing innovation and investment … Read more

CANNABIS COMPANY SHARE PRICE SURGE AFTER PRODUCT LAUNCH ANNOUNCED

ONE of the ASX’s biggest cannabis players, Queensland Bauxite (ASX: QBL), has announced that it will release its flagship hemp foods brand to the market early next month. The announcement was made on Monday that QBL’s subsidiary Medical Cannabis Limited (MCL) will launch its VitaHemp product range on 3 December at Melbourne’s Health and Innovation … Read more

Mentoring start-up raises $1 million and wins Olympic contract

Mentorloop finalised a $725,000 capital raise on Tuesday bringing the total funds raised for the mentoring software platform to $1 million. The seed round was raised from venture capital firms Blackbird Ventures, Rampersand and Tempus Partners and Mentorloop will use the funds to accelerate its growth including a partnership with the Australian Olympic Committee. Mentorloop … Read more

AMAZON WILL BE A ‘HUGE OPPORTUNITY’ FOR SMALL BUSINESS

AS AMAZON commences commercial trials of its online marketplace in Australia, one of Brisbane’s young entrepreneurs has urged retailers to take a “first mover” advantage with the platform to get ahead of their bigger competitors. Ryan Murtagh, founder of Neto and recipient of the 2017 Brisbane Young Entrepreneur Trailblazer award, says Amazon’s arrival will open … Read more

Ultimate guide to Instagram for business (book)

Author: Kim Walsh-Phillips Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the this book, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funnelling followers, … Read more

Women-led startup turns domestic abuse survivors into entrepreneurs

Amonth ago Christine and her children were living in a shelter for survivors of domestic violence. Now she lives in her own apartment and runs a business selling aromatherapy products on the side while working as an admin assistant. She credits that transition to a not-for-profit called FreeFrom, which helps women who have left abusive partners launch … Read more

FEED UNCONSCIOUS MINDS, EMBRACE GOOD FAILURE: DR AMANTHA IMBER TALKS INNOVATION STRATEGIES

Businesses risk being disrupted if they don’t create environments where people can sit in their ‘challenge sweet spot’, have freedom to express crazy ideas and feel safe to fail meaningfully, according to Dr Amantha Imber, the CEO of innovation consultancy Inventium. Prior to founding Inventium a decade ago, Imber – a 2016 inductee into the Australian Business … Read more