Yearly Archives: 2018 Back

Influencing the world is all in a day’s work for this young entrepreneur

Ever wondered how those beautiful people on Instagram score major deals with Australia’s biggest brands? Well, meet Genevieve Day, the woman who transforms fledgling social media accounts into booming businesses. At just 26 years old, Day runs her own marketing business called Day Management. Unlike traditional marketing firms, Day’s job is to promote the public … Read more

Wallet Allocation Rule : Winning the Battle for Share (ebook)

Authors: Timothy L. Keiningham, Lerzan Aksoy, Luke Williams and Alexander J. Buoye A revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach — the … Read more

Uber and Uber Eats bring in new leaders as global shake-up reaches Australia

Uber has promoted two new bosses for its ridesharing and food delivery businesses in Australia, as the company looks to rebuild its reputation after a year bedevilled by global scandal and heightened local concern about the working conditions of its drivers. The elevation of Susan Anderson and Jodie Auster to Australia/New Zealand general manager for Uber and … Read more

There is little to be proud of in the wake of the live export controversy

Corporate Social Responsibility is a phrase often tossed around by boards of top Australian companies wanting to give back to the community. It is associated with companies with big brand names, wanting to look as though they are empathetic, kind, and in touch with their consumer. It’s about time the Australian agricultural industry did the … Read more

Aussie ‘pop-up’ solar could bring back power when global disasters hit

An Australian ‘pop-up solar’ generator that can be transported in a shipping container and is designed to provide instant power for defence forces in the field is being touted as a solution for disaster relief. Canberra-based ECLIPS Engineering has developed an Australian-made mobile solar energy system which can provide instant power from a shipping container, … Read more

Buyer Personas : How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (ebook)

Author: Adele Revella This is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve … Read more

Conflict without Casualties : A Field Guide for Leading with Compassionate Accountability (ebook)

Author: Nate Regier Clinical psychologist and transformative communication expert Dr. Nate Regier believes that the biggest energy crisis facing our world is the misuse of conflict. Most organizations are terrified of conflict, seeing it as a sign of trouble. But conflict isn’t the problem, says Regier. It’s all about how we use the energy. When … Read more