Ever wondered how those beautiful people on Instagram score major deals with Australia’s biggest brands? Well, meet Genevieve Day, the woman who transforms fledgling social media accounts into booming businesses. At just 26 years old, Day runs her own marketing business called Day Management. Unlike traditional marketing firms, Day’s job is to promote the public … Read more
Yearly Archives: 2018 Back
Paddock to plate: Farmers cut out the middle man
Frustrated that the care she took in rearing her cattle wasn’t reflected in sales, Eliza Holt decided to take matters into her own hands. Holt and her husband, James McKenna, started Mount Moriac Beef six months ago selling beef from their farm in Victoria’s surf coast hinterland direct to consumers in Melbourne and Geelong. More … Read more
Wallet Allocation Rule : Winning the Battle for Share (ebook)
Authors: Timothy L. Keiningham, Lerzan Aksoy, Luke Williams and Alexander J. Buoye A revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach — the … Read more
Uber and Uber Eats bring in new leaders as global shake-up reaches Australia
Uber has promoted two new bosses for its ridesharing and food delivery businesses in Australia, as the company looks to rebuild its reputation after a year bedevilled by global scandal and heightened local concern about the working conditions of its drivers. The elevation of Susan Anderson and Jodie Auster to Australia/New Zealand general manager for Uber and … Read more
Commercial market strong as demand for Sydney office space burgeons
The office market in Sydney is showing no signs of slowing down with big business driving an increased demand for workspaces in the New South Wales capital. According to Colliers International, Sydney recorded a 32 per cent increase for 3000sqm workspaces from the fourth quarter of 2017 to the first quarter of 2018, representing a … Read more
There is little to be proud of in the wake of the live export controversy
Corporate Social Responsibility is a phrase often tossed around by boards of top Australian companies wanting to give back to the community. It is associated with companies with big brand names, wanting to look as though they are empathetic, kind, and in touch with their consumer. It’s about time the Australian agricultural industry did the … Read more
Aussie ‘pop-up’ solar could bring back power when global disasters hit
An Australian ‘pop-up solar’ generator that can be transported in a shipping container and is designed to provide instant power for defence forces in the field is being touted as a solution for disaster relief. Canberra-based ECLIPS Engineering has developed an Australian-made mobile solar energy system which can provide instant power from a shipping container, … Read more
Buyer Personas : How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (ebook)
Author: Adele Revella This is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve … Read more
Conflict without Casualties : A Field Guide for Leading with Compassionate Accountability (ebook)
Author: Nate Regier Clinical psychologist and transformative communication expert Dr. Nate Regier believes that the biggest energy crisis facing our world is the misuse of conflict. Most organizations are terrified of conflict, seeing it as a sign of trouble. But conflict isn’t the problem, says Regier. It’s all about how we use the energy. When … Read more
Is mediatech the new fintech?
The mediatech revolution is well underway. It’s in our lounge rooms, bedrooms and on our way to and from work. We’re tuning into Spotify, playing Fortnite and watching Netflix into the wee hours like there’s no tomorrow. The term “mediatech” has been used for over a decade to label startups with a media and technology … Read more