Founders often start companies after creating a new product or finding a gap in the market. Of course, getting your product right is important — but once founders have their product strategy in place, they often struggle with the managerial demands of running a business, so they fail to hire the right people, identify the best marketing strategies for their … Read more
Yearly Archives: 2018 Back
Sydney startup Get secures $3.4 million in funding, but this 23-year-old founder is in it for more than money
Social payment platform Get has raised $3.4 million in funding as it prepares to expand internationally, however the raise is also about getting the right partners on board, according to founder Daniel Liang. The round was led by Vertex Ventures, the venture capital arm of Temasek Holdings, as well as Click Ventures. Founded in 2016, … Read more
Win a prize, buy a blimp – one small business shows how its done
A blimp is not a standard small business purchase but when payments startup Qpay got a surprise cash prize that’s where the company parked its money. Qpay were the winners of last year’s $50,000 American Express Shop Small grant, offered in partnership with Fairfax Media, and as well as buying a six foot blimp from China … Read more
Marketing analytics : a practical guide to improving consumer insights using data techniques (book)
Author: Mike Grigsby Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve performance. By exploring real-world marketing challenges, it … Read more
“One of the strongest blockchain communities in Australia”: NEM Foundation opens blockchain hub in Melbourne
NEM Foundation is opening a new blockchain hub in Melbourne, to help startups understand how the technology could help their business, and to engage and educate the general public. The foundation, designed to promote the NEM blockchain platform and its cryptocurrency XEM, already has a hub in Brisbane, as well as in Westport, New Zealand, both of which … Read more
Branding yourself : how to use social media to invent or reinvent yourself (book)
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, … Read more
A space for hospitable hospitality
Designers rub shoulders with tech start-up founders at the photocopier, while freelancers shoot the breeze with entrepreneurs in the communal kitchen. Co-working is now so accepted that in Melbourne’s Collingwood, the hospitality industry has its own co-working space, Worksmith. More than 800,000 people work in Australia’s food and beverage industry, with the vast majority using … Read more
Social enterprises call for more cash to help make a difference
Bec Scott runs one of the most successful social enterprises in Australia, but even she says getting a social impact business off the ground is a “crazy treadmill” and a constant fight to stay afloat. “There’s a real challenge. There’s challenges when you start up something in Australia, and there’s often not money in the … Read more
SheStarts documentary pulls back the curtain on life inside an accelerator: Here’s what we learnt (part one)
A new mini-documentary is allowing viewers to peek behind the curtain at BlueChilli’s SheStarts accelerator, offering an insight into some of the masterclasses, workshops and emotional moments that go on behind the scenes. As the second cohort of startups graduate the program, SheStarts has released eight digestible seven- to nine-minute episodes through LinkedIn, offering snippets of inspiration … Read more
How Sexual Harassment at Workplace can Affect Health for Decades
The #MeToo and #NoMore movements across the world have raised public awareness of the sexual harassment women face at the workplace and show women’s determination to fight it. Still, many continue to experience such assaults and refuse to report them. A September poll of over 4,000 people in the 18-30 age group, conducted by charity … Read more