Monthly Archives: June 2018 Back

Melbourne video production marketplace Genero raises $4 million to pursue US growth

Melbourne-headquartered video production marketplace Genero has raised $4 million in a funding round led by existing backer Ellerston Capital to pursue growth in the United States. Founded by Andrew Lane and Mick Entwisle in 2009 off the back of their own experiences as client-side marketers, the platform connects brands to a network of 350,000 creators, from directors … Read more

How Showpo’s Jane Lu took radical action to get her $30 million fashion retailer out of a “rut”

A video recently released by founder of prominent fashion retailer Showpo Jane Lu has gone viral over the past two weeks, but not for the usual reasons. There was no wild sales or hilarious office pranks, and the company’s workers didn’t band together to buy Lu a Tesla. Instead, the video was simply of Lu in front … Read more

Video production marketplace startup Genero raises $4 million to kick off US expansion plan that’s been 10 years in the making

It may be approaching its 10th birthday, but video content marketplace startup Genero was waiting for exactly the right time to raise its latest $4 million, and to take on the US market. Founded by Mick Entwisle and Andrew Lane in 2009, Genero is a platform designed to connect brands in need of video marketing … Read more

B2B marketing strategy : differentiate, develop and deliver lasting customer engagement (book)

Author: Heidi Taylor B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become ‘digital’, B2B marketers have become consumed by the marketing activity itself – … Read more

Schooling future customers

Come school holidays, every parent is looking for ways to get their kids out of the house. Enter small businesses hunting low-cost branding with an eye on the future generation of customers. School holiday programs are traditionally run by businesses in the educational or childminding space, but now a diverse range of companies are getting in … Read more

Melbourne fintech Credit Clear raises $8.5 million to expand payment collection platform

Melbourne fintech company Credit Clear, which automates the process of requesting payments from customers, has raised $8.5 million in funding from investors including Regal Funds Management and Alex Waislitz of Thorney Technologies. Founded by Lewis Romano in 2016, the startup helps companies send messages requesting payments from customers through avenues such as email, SMS, and Facebook … Read more