Monthly Archives: July 2018 Back

Predictive analytics for marketers : using data mining for business advantage (book)

Author: Barry Leventhal Predictive analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing … Read more

How James Willis created The Mason Baker, scored a partnership with Maggie Beer, and won over sharks Naomi Simson and Andrew Banks

Eloise Keating – SmartCompany – 11 July 2018 For entrepreneur James Willis, success has come from making the most of the opportunities he’s been presented with, however unexpected. Willis is the founder of The Mason Baker, a unique gift company that allows shoppers to order and send gourmet cupcakes in jars to anywhere in Australia, … Read more

Inside knowledge : how women can thrive in professional service firms (book)

Author: Alison Temperley Provides practical guidance for women working in professional service firms who aspire to achieve their full potential in what have traditionally been male working environments. It explores what women can do to achieve careers in professional service firms commensurate with their knowledge, skills, experience and talent. The book draws on the knowledge … Read more

The industries set to fly and fall in 2018-19

SmartCompany – 11 July 2018 As Australian businesses enter the new financial year, industry analysts at IBISWorld reveal which industries are set to have a bumper 2018-19, and which are likely to struggle. “The standout performer is expected to be intellectual property leasing, with expected revenue growth of 68.2%. Other strong performers include internet publishing … Read more