Monthly Archives: July 2018 Back

Power Ledger to bring blockchain-based renewable energy trading to a whole apartment block for the first time

Blockchain-enable renewable energy trading startup Power Ledger is applying its network technology to a whole apartment block for the first time, through a partnership with Yolk Property Group. The Yolk Evermore development is located within White Gum Valley, about three kilometres from Fremantle city centre in Western Australia. Part of the government-funded Australian Renewable Energy … Read more

Experiential marketing : a practical guide to interactive brand experiences (book)

Author: Shirra Smilansky The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to … Read more

Rather than paying thousands of dollars, here’s how nine-month-old business SkilledSmart did its own PR

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on Channel Seven’s nightly news. After the positive segment aired, Jain was keen to keep the momentum going for her barely nine-month-old business, and decided she’d take public relations into her own hands, gathering … Read more

A CEO who sold his company for $365 million describes how one of the most humiliating moments of his life transformed his business into a huge success

Weebly CEO David Rusenko sold his company to Square earlier this year for $US365 million. The journey leading up to the sale wasn’t always so easy. Rusenko recalls a moment of doubt he had early on when he revealed Weebly’s product for the first time and was told it was a terrible idea. Now, he … Read more


New startup KidNest is planning to flip the childcare crisis on its head.  KidNest is the latest sharing economy app that will provide urgent relief to parents around the country. It’s a service that allows parents of pre-school aged children to connect, and provide safe, affordable, quality childminding for their children, without the costs and challenges … Read more