Monthly Archives: December 2018 Back

Digital marketing analytics : making sense of consumer data in a digital world (book)

Authors: Chuck Hemann and Ken Burbary Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann … Read more

Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers (book)

Author: Anne Miltenburg In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial … Read more

Reset : Business and Society in the New Social Landscape (ebook)

Authors: James Rubin and Barie Carmichael As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate … Read more

Impromptu : leading in the moment (book)

Author: Judith Humphrey Impromptu shows leaders how to think on their feet and respond eloquently in every situation. Never have there been so many opportunities to inspire and influence in everyday situations — elevator chats, corridor conversations, networking gatherings, meetings, and ceremonial events. Indeed, today the most iconic leadership moments are spontaneous, spur-of-the-moment events that … Read more

Leadership Your Way : Play the Hand You’re Dealt and Win (ebook)

Author: Kim Krisco This book provides a clear, transformational framework for managers to take advantage of their innate leadership style. Kim Krisco encourages authenticity above all else, rather than operating according to rules which may be more suited for different personality types. He describes four distinct personalities and shows how they apply to ten common … Read more

Making a list and checking it twice: What’s on the VC wishlist for 2019?

The New Year is nearly upon us, promising millions of dollars — perhaps even billions —invested into technologies untold. This year has been one of fintech, drones and Software-as-a-Service, as well as one that saw a brief but powerful blockchain movement and a swathe of substantial ICOs, before Bitcoin took a tumble, dragging the cryptocurrency markets down with it. But 2019 brings with … Read more

Thanks for your email: Why you need to shake-up your out-of-office message immediately

Most ‘out-of-office’ auto-responders are a good remedy for insomnia. They read something along the lines of: ‘I am travelling for work until December 15. During this time, I will have limited access to email. If you need something urgently, please contact Gertrude on the administration team. I will respond to this email upon my return.’ … Read more

StartupSmart Award winner Foodbomb tripled its user base in six months, and it’s not done yet

Food platform startup Foodbomb took home the first-ever StartupSmart Award in this year’s SmartCompany Smart50 awards, and according to founder Paul Tory, the only way from here is up. Founded in 2015, and born out of Tory’s previous meat sales platform startup Butcherman, Foodbomb aggregates food suppliers onto a single platform. It means cafes and restaurants can order produce from … Read more