Yearly Archives: 2019 Back

Marketing your startup : the Inc. guide to getting customers, gaining traction, and growing your business (book)

Author: Simona Covel To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused … Read more

Digitized: Industry Transformation and Disruption through Entrepreneurship and Innovation: Industry Transformation And Disruption Through Entrepreneurship And Innovation (ebook)

Author: Gali Einav Over the past ten years, industries such as music, retail, journalism, advertising, and health information have experienced massive and wrenching disruption. Dominant players have been displaced and often marginalized by innovative, entrepreneurial competitors. The same digital transformation has now migrated to more traditional sectors. Just as the Industrial Revolution created distinct winners … Read more

Lean impact : how to innovate for radically greater social good (book)

Author: Ann Mei Chang Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved … Read more

Align : Get Your Team on the Same Page, Discover Clients’ Needs, Develop Better Products (ebook)

Author: Laura Marie Reese Understanding what customers want is neither easy nor obvious — but it is essential for all companies. In this guide, expert Laura Reese walks you through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple … Read more

The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems (book)

Authors: Michael Lewrick, Patrick Link, Larry Leifer This is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking … Read more