Monthly Archives: January 2019 Back

Social Media for Business : Foolproof Tips to Help You Promote Your Business or Your Brand (ebook)

Author: Linda Coles This is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You’ll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated … Read more

Working in the gig economy : how to thrive and succeed when you choose to work for yourself (book)

Author: Thomas Oppong There are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them. It is estimated that the number people involved with the gig economy will double in the next four years. New generation workers are realising that they can break the chains of corporate … Read more

Call a Business Angel : Practical Funding and Commercial Advice for Start-Ups, SMEs and Innovators (ebook)

Author: Eileen Doyle This book provides a commonsense approach to complex start-up and SME business issues. Many businesses fail not because of a poor idea but because of poor analysis and execution. In this practical guide, Dr Eileen Doyle provides proven insights and the quality basics of how to analyse ideas and turn them into … Read more

Global 3D printing pioneer relocates Aussie HQ to the Gold Coast

Leading global 3D printing technology and additive manufacturing group Materialise is moving its Australian headquarters from Sydney to Queensland, where it will be based in the Gold Coast Health & Knowledge Precinct (GCHKP). The Belgium-based company plans to create a hub for cutting-edge medical device innovation in the 200-hectare precinct, capitalising on Griffith University’s plans for an … Read more

Former AFL player scores spot in prestigious startup accelerator with water-purifying super-tech

Aussie startup Nexsis has been accepted into Mastercard’s Start Path accelerator program to propel its clean water, solar power and Internet-of-Things technology to the next level. Nexsis was founded in 2014 by former AFL player Robert Pyman, who held positions at North Melbourne, Collingwood and Melbourne football clubs back in the 90s. At its core, … Read more

‘It was a no brainer’: KeepCup founder tackles takeaway food packaging

Jamie Forsyth’s favoured approach is to “jump off a cliff and build a plane on the way down’”. It was his mantra when he co-founded reusable coffee cup business KeepCup with his sister Abigail Forsyth and he’s used the same method to launch Returnr which seeks to address waste in takeaway food packaging. Returnr operates through customers … Read more

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world (book)

Authors: Martin Newman with Malcolm McDonald Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. This book walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By … Read more