Monthly Archives: April 2019 Back

Optimizing growth : predictive and profitable strategies to understand demand and outsmart your competitors (book)

Authors: Jason Green, Mark Henneman and Dimitar Antov This is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are … Read more

The new business road test : what entrepreneurs and investors should do before launching a lean start-up (book)

Author: John Mullins Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then … Read more

Coaching for performance : the principles and practice of coaching and leadership (book)

Author: Sir John Whitmore An international bestseller, featuring the powerful GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between … Read more

Crushing it! : how great entrepreneurs build their business and influence – and how you can, too (book)

Author: Gary Vaynerchuk In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other … Read more

Never lost again : the Google mapping revolution that sparked new industries and augmented our reality (book)

Author: Bill Kilday This book chronicles the evolution of mapping technology-the “overnight success twenty years in the making.” Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the … Read more

The choice factory : how 25 behavioural biases influence the products we decide to buy (book)

Author: Richard Shotton Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear … Read more

Employee to entrepreneur : how to earn your freedom and do work that matters (book)

Author: Steve Glaveski Will your job exist in 10 years? Or even 5 years? Is your work meaningful and fulfilling or do you find yourself living for the weekend and browsing job listings as a form of escape? Amidst this growing discontentment and uncertainty in the corporate workplace, entrepreneurship is thriving and that’s because entrepreneurs … Read more