“In today’s world, brands are defined by the culture of the company. It’s your impact in the world – good or bad – that becomes your company’s essence. In a transparent marketplace, your internal culture is your external brand.
As such it is as important to invest time and dollars in building the right culture, as it is to build the right product or marketing campaign. Fail to make that cultural investment, and whatever success you are having today can easily be taken away tomorrow.
Now culture is fragile, especially in a fast-growing startup where every day and every person brings something new. While you obsess over product and getting the business launched, what’s always growing (or withering) is the culture you are building.” Read more
Neil Grimmer Inc. 17 Mar 2017