Never lose a customer again : turn any sale into lifelong loyalty in 100 days (book)

Author: Joey Coleman Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman’s theory of building customer loyalty isn’t about focusing on marketing or closing the sale: It’s about the First 100 Days after the sale and the interactions … Read more

How Showpo’s Jane Lu took radical action to get her $30 million fashion retailer out of a “rut”

A video recently released by founder of prominent fashion retailer Showpo Jane Lu has gone viral over the past two weeks, but not for the usual reasons. There was no wild sales or hilarious office pranks, and the company’s workers didn’t band together to buy Lu a Tesla. Instead, the video was simply of Lu in front … Read more

Need templated forms, business plan samples or industry reports? Check out ProQuest Entrepreneurship Database!

Members of the Business Studio now have access to the full version of the ProQuest Entrepreneurship Database! This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit … Read more

Nordstrom way to customer experience excellence : creating a values-driven service culture (book)

Authors: Robert Spector, Breanne O. Reeves In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains … Read more

Dealing with Difficult Customers : How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers (ebook)

Authors: Noah Fleming and Shawn Veltman Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. … Read more

Alibaba’s future of retail involves QR codes, smart mirrors, and gamified discounts

According to Chinese online retail giant Alibaba, the future of retail technology is rooted in object and facial recognition, QR codes, and gamifying shopper discounts. These are the technologies the $32 billion retailer is pioneering back home in China, and is currently showcasing in pop-up shops around Australia, hoping to entice local merchants to implement the … Read more

Wallet Allocation Rule : Winning the Battle for Share (ebook)

Authors: Timothy L. Keiningham, Lerzan Aksoy, Luke Williams and Alexander J. Buoye A revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach — the … Read more