All businesses strive to a deliver great customer experience, and convenience and seamlessness are currently the winning factors for ensuring their engagement with your brand is at its best. In 2015, Forrester predicted that one-third of companies in the B2C space would compete on the basis of experiences, and change their business structure accordingly. This … Read more

The customer loyalty loop : the science behind creating great experiences and lasting impressions (book)

Author: Noah Fleming How do you grow a truly sustainable business in the hyper-competitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business customer experience by creating buying loops that keep your customers coming back for more. The Customer Loyalty Loop … Read more

What Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint (ebook)

Author: Nicholas J. Webb Think you know your customers? Think again. The best companies in the world discover what their customers desire — and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals … Read more

No B.S. Guide to Maximum Referrals and Customer Retention The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits (ebook)

Authors: Dan. Kennedy and Shaun Buck Fact: Nothing is costlier or more difficult than getting a new customer. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire … Read more

Lessons from Centrelink: Seven steps to undoing anger caused by automation

“Around the world there have been debacles caused by automation. A Michigan government agency wrongly accused 20,000 people of fraudulently seeking unemployment benefits. Imagine the angry clients! Centrelink started the year badly. An upsurge of complaints about its over-zealous, frequently inaccurate robo-debt collection methods might hopefully spell an end of misplaced bureaucratic faith in automation … Read more

Conversion : how to convert prospects into customers using targeted, personalised marketing automation strategies (book)

Author: Justine Coome Packed with invaluable marketing insights and strategy, this book will teach entrepreneurs and business owners how to replace high-touch, repetitive manual marketing with optimized personalized automated marketing programs. This book provides a simple step by step framework that will walk you though planning, strategy, design, development, automation and measurement for your automated … Read more

New research resource available for entrepreneurs!

We currently have a short trial of the ProQuest Entrepreneurship Database. This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit of practical guides, templates, forms, sample … Read more