Predictive analytics for marketers : using data mining for business advantage (book)

Author: Barry Leventhal Predictive analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing … Read more

The industries set to fly and fall in 2018-19

SmartCompany – 11 July 2018 As Australian businesses enter the new financial year, industry analysts at IBISWorld reveal which industries are set to have a bumper 2018-19, and which are likely to struggle. “The standout performer is expected to be intellectual property leasing, with expected revenue growth of 68.2%. Other strong performers include internet publishing … Read more

Need templated forms, business plan samples or industry reports? Check out ProQuest Entrepreneurship Database!

Members of the Business Studio now have access to the full version of the ProQuest Entrepreneurship Database! This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit … Read more

Facebook under fire again as fresh reports of mishandling users’ data surface

Facebook’s arrangements with Amazon, Apple, BlackBerry and Samsung that allowed their devices to access data from the social network’s users could further expose Facebook to steep fines and other penalties, experts said. The practice – which may have occurred without users’ full knowledge – drew sharp rebukes from US lawmakers on Monday, who said Facebook … Read more

Melbourne healthtech TALI Health is taking a gamified approach to treating child inattention

It is estimated that 136 million children globally experience clinical attention difficulties. In some cases, this is diagnosed as attention deficit hyperactivity disorder (ADHD), with an estimated one in 20 Australian children having ADHD. According to the Royal Children’s Hospital Melbourne (RCHM), the condition has the potential to affect a child’s learning and social skills, … Read more

SHOULD THE EU GENERAL DATA PROTECTION REGULATION BECOME THE GLOBAL PRIVACY STANDARD? WHAT DOES THE GDPR MEAN FOR YOUR BUSINESS?

Do we always know when companies collect personal information about us? When we choose to provide personal information, do we know how it will be used and stored? Often we do not. The scale of the problem of improper data collection was illustrated by recent revelations that Cambridge Analytica, a research and marketing firm, likely … Read more

A ‘WIISE’ PARTNERSHIP SIMPLIFIES SME BUSINESS MANAGEMENT

An integrated cloud-based business platform will revolutionise and simplify accounting, payroll, banking and daily operations for Australian small and medium businesses from July 2018.  Combining the business expertise and software development teams of KPMG Australia (business advisory), CBA (banking) and Microsoft (technology platforms), Wiise is targeting SMEs that see themselves as having more complex needs … Read more