Never lost again : the Google mapping revolution that sparked new industries and augmented our reality (book)

Author: Bill Kilday This book chronicles the evolution of mapping technology-the “overnight success twenty years in the making.” Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the … Read more

Getting Started with Tableau 2018. x : Get up and Running with the New Features of Tableau 2018 for Impactful Data Visualization (ebook)

Author: Tristan Guillevin Tableau is one of the leading business intelligence tools used worldwide, in organizations of every scale. In its latest release, Tableau 2018 promises richer and more useful features related to visual analytics, reporting, dashboarding, and a host of other data visualization aspects. Getting Started with Tableau 2018.x will get you up and … Read more

Digital marketing analytics : making sense of consumer data in a digital world (book)

Authors: Chuck Hemann and Ken Burbary Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann … Read more

Profit-driven business analytics : a practitioner’s guide to transforming big data into added value (book)

Authors: Wouter Verbeke, Bart Baesens, Cristián Bravo This book provides actionable guidance on optimising the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed … Read more

Marketing analytics : a practical guide to improving consumer insights using data techniques (book)

Author: Mike Grigsby Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve performance. By exploring real-world marketing challenges, it … Read more

The Demand for Big Data is on the Rise in APAC

Besides the increasing interest in artificial intelligence and machine learning, companies in the Asia-Pacific region are also investing large sums of money in big data and business analytics (BDA) solutions to improve business performance, detect fraud, and maintain a competitive edge in the global economy. A report by technology research firm IDC says revenue for … Read more

Predictive analytics for marketers : using data mining for business advantage (book)

Author: Barry Leventhal Predictive analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing … Read more