The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power (ebook)

Author: Joseph Turow By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they … Read more

Hello, startup : a programmer’s guide to building products, technologies, and teams (book)

Author: Yevgeniy Brikman This book is the “Hello, World” tutorial for building products, technologies, and teams in a startup environment. It’s based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, … Read more

Think bigger : developing a successful big data strategy for your business (book)

Author: Mark van Rijmenam Big data – the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized – is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy…and reveals why it’s not something … Read more

Connected CRM : implementing a big-data-driven, customer-centric business strategy (ebook)

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Author: David S. Williams Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategies and a collective business model transformation. For the first time, … Read more

Behind Every Good Decision : How Anyone Can Use Business Analytics to Turn Data Into Profitable Insight (ebook)

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Authors: Piyanka Jain and Puneet Sharma There is a costly misconception in business today—that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and … Read more

Privacy incorporated : the business of trust in the digital world (book)

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Author: Malcolm Crompton In a world where personal data is an increasingly valuable commodity, it pays for organisations to incorporate privacy into their business models. Privacy is the key to gaining customers’ trust – and trust is at the heart of good business. This book traces, through the eyes of Asia-Pacific’s leading privacy consultancy, 10 … Read more

The Analytics Revolution : How to Improve Your Business By Making Analytics Operational In The Big Data Era (ebook)

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Author: Bill Franks The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the … Read more