The conversational enterprise : How chatbots can answer questions for both customers and employees

“As customers, many of us have had conversations with chatbots — they’re often our first point of contact when we have a question about our service or account. But we’ll soon be interacting with them at work too, as companies adopt chatbots for internal enterprise and B2B applications. From punch cards to arcane keystrokes to … Read more

Tactical SEO : the theory and practice of search marketing (book)

Author: Lee Wilson Search engine optimisation is an increasingly critical tool for digital marketers in a competitive and saturated online marketplace. Setting itself apart from the ubiquitous technical and process-driven guidance, where tips and tricks which are quick to date, Tactical SEO moves towards a deeper understanding of search marketing and the industry as a … Read more

The automatic customer : creating a subscription business in any industry (book)

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Author: John Warrillow In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret – no matter what industry … Read more

Blockchain revolution : how the technology behind bitcoin is changing money, business, and the world (book)

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Authors: Don Tapscott and Alex Tapscott The Internet as we know it is great for collaboration and communication, but is deeply flawed when it comes to commerce and privacy. The new blockchain technology facilitates peer-to-peer transactions without any intermediary such as a bank or governing body. Keeping the user’s information anonymous, the blockchain validates and … Read more

The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business (book)

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Author: David Meerman Scott Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more ‘selling’— there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must … Read more

Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms (ebook)

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Authors: Craig Dempster and John Lee The Rise of the Platform Marketer helps you leverage the “always-on” consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). … Read more