How to Reconfigure Your Sales Operations for Account-Based Selling

As the B2B sales process becomes increasingly complex, it’s becoming obvious why so many companies are choosing to steer away from the traditional lead-based model and instead embrace account-based sales opportunities. With the average number of decision-makers in a B2B purchase now topping five people, it’s understandable that companies want to maximize their investment in … Read more

E-commerce website optimization : why 95 per cent of your website visitors don’t buy and what you can do about it (book)

Authors: Dan Croxen-John and Johann van Tonder For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to … Read more

Ultimate Guide to Local Business Marketing (ebook)

Authors: Perry Marshall and Talor Zamir With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. From defining local search—often confused with paid search and … Read more

Sydney startup Inamo draws global attention after helping Visa make pay-wave sunglasses

“A Sydney startup that is developing wearable payment technology has found itself at the centre of global attention after Visa asked it to collaborate in the development of pay-wave sunglasses. Inamo, a founding startup at Stone & Chalk, had just raised $1 million to launch a pay-and-go watch when Visa knocked on its door in … Read more

Dotcom secrets : the underground playbook for growing your company online (book)

Author: Russell Brunson If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers … Read more

Conversion : how to convert prospects into customers using targeted, personalised marketing automation strategies (book)

Author: Justine Coome Packed with invaluable marketing insights and strategy, this book will teach entrepreneurs and business owners how to replace high-touch, repetitive manual marketing with optimized personalized automated marketing programs. This book provides a simple step by step framework that will walk you though planning, strategy, design, development, automation and measurement for your automated … Read more

New research resource available for entrepreneurs!

We currently have a short trial of the ProQuest Entrepreneurship Database. This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit of practical guides, templates, forms, sample … Read more