B2B marketing strategy : differentiate, develop and deliver lasting customer engagement (book)

Author: Heidi Taylor B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become ‘digital’, B2B marketers have become consumed by the marketing activity itself – … Read more

Need templated forms, business plan samples or industry reports? Check out ProQuest Entrepreneurship Database!

Members of the Business Studio now have access to the full version of the ProQuest Entrepreneurship Database! This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit … Read more

Reimagining work : strategies to disrupt talent, lead change, and win with a flexible workforce (book)

Authors: Rob Biederman, Pat Petitti, Peter Maglathlin Reimagining Work is the business leader’s guide to surviving—and thriving—in the new on-demand economy. As the business and workplace environments evolve, traditional management strategies are becoming obsolete; the skilled workforce demands flexibility and more control over their work—things that the major corporations repeatedly fail to offer. Is it … Read more

MEET THE DESIGNER DUO COMBATTING CULTURAL CRINGE WITH THEIR ‘NO BS’ STOCK PHOTO LIBRARY

James Harkness – Dynamic Business – 10 May 2018 When local companies rely on imported imagery to speak to “the world’s best BS detectors” (i.e. Australian consumers) they risk eroding their brand loyalty and support, warn the designers behind stock photography startup Austockphoto. Co-founded by Claire Bonnor and Kassandra Hunt, the entrepreneurial duo behind Sydney-based … Read more

NOVATTI LAUNCHES PLATFORM FOR CHINESE RESIDENTS TO PAY BPAY BILLERS WITH ALIPAY

ASX-listed fintech Novatti Group has launched a new bill payment solution for members of Australia’s growing community of Chinese residents, migrants, students and toursist, resulting in its shares surging more than 36% in a day. The chinapayments.com platform enables consumers to pay billers registered with the BPAY electronic bill payment system, using funds from their Alipay e-wallet. … Read more

Ultimate Guide to Google AdWords : How to Access 100 Million People in 10 Minutes (ebook)

Authors: Perry Marshall, Mike Rhodes and Bryan Todd Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary … Read more