Smarketing : how to achieve competitive advantage through blended sales and marketing (book)

Authors: Tim Hughes, Adam Gray and Hugo Whicher Since the earliest days of ‘modern’ marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how … Read more

Ninja selling : subtle skills. big results (book)

Author: Larry Kendall Stop Selling! Start Solving! Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. This book teaches readers how to shift their approach from chasing clients to attracting clients. … Read more

Digital marketing analytics : making sense of consumer data in a digital world (book)

Authors: Chuck Hemann and Ken Burbary Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann … Read more

Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers (book)

Author: Anne Miltenburg In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial … Read more

Fusion : how integrating brand and culture powers the world’s greatest companies (book)

Author: Denise Lee Yohn The author examines some of the world’s greatest organizations and reverse-engineers their greatness – specifically how they’ve integrated what’s on the inside (culture) with what’s on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience … Read more

The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell (ebook)

Author: Robert W. Bly What’s Your Website’s ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream … Read more