Unleash different : achieving business success through disability (book)

Author: Rich Donovan There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market. This book illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers … Read more

Affected : emotionally engaging customers in the digital age (book)

Authors: Cara Wrigley & Karla Straker How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionised the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a … Read more

The escape industry : how iconic and innovative brands built the travel business (book)

Author: Mark Tungate Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business … Read more

Business Writing for Technical People : The Most Effective Ways to Get Your Message Across (ebook)

Author: Carrie Marshall Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be that way. In this book you’ll discover how to give your communication skills an upgrade, exploring … Read more

Conversation Marketing : How to Be Relevant and Engage Your Customer by Speaking Human (ebook)

Authors: Kevin Lund and Joe Pulizzi Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price. This book will help you … Read more

Smarketing : how to achieve competitive advantage through blended sales and marketing (book)

Authors: Tim Hughes, Adam Gray and Hugo Whicher Since the earliest days of ‘modern’ marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how … Read more

Ninja selling : subtle skills. big results (book)

Author: Larry Kendall Stop Selling! Start Solving! Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. This book teaches readers how to shift their approach from chasing clients to attracting clients. … Read more

Digital marketing analytics : making sense of consumer data in a digital world (book)

Authors: Chuck Hemann and Ken Burbary Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann … Read more