Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands into Global Brands Through the LASSO Method (ebook)

Author: Pete Canalichio Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; … Read more

Event Marketing (ebook)

Author: Diego Rinallo What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these … Read more

From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts

With influencers making thousands off it and company reputations rising and falling at its whim, it’s safe to say social media is no longer a fad or passing craze. Instead, it’s a business tool. Brands are built off it, sales are made through it, and some companies wouldn’t exist if it weren’t for it. Although we’ve … Read more

Experiential marketing : a practical guide to interactive brand experiences (book)

Author: Shirra Smilansky The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to … Read more

Rather than paying thousands of dollars, here’s how nine-month-old business SkilledSmart did its own PR

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on Channel Seven’s nightly news. After the positive segment aired, Jain was keen to keep the momentum going for her barely nine-month-old business, and decided she’d take public relations into her own hands, gathering … Read more

No B.S. Guide to Powerful Presentations : The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (ebook)

Authors: Dan S. Kennedy and Dustin Mathews Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that … Read more

Predictive analytics for marketers : using data mining for business advantage (book)

Author: Barry Leventhal Predictive analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing … Read more