No B.S. Guide to Powerful Presentations : The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (ebook)

Authors: Dan S. Kennedy and Dustin Mathews Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that … Read more

Predictive analytics for marketers : using data mining for business advantage (book)

Author: Barry Leventhal Predictive analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing … Read more

The Photographer’s Guide to Marketing and Self-Promotion (ebook)

Author: Maria Piscopo Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top … Read more

UberEats faces new battle from Australian food ordering platform

Sydney man John Saadie was quietly plotting the launch of an online food ordering platform well before UberEats, Menulog or Deliveroo burst onto the scene. He launched Order Up! in 2011, and now counts Nando’s, Caltex and Grill’d among platform subscribers. The end-to-end solution for retailers enables them to manage their online ordering, payments and delivery logistics … Read more

Ultimate Guide to YouTube for Business (ebook)

Author: Jason R. Rich From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound … Read more

Melbourne video production marketplace Genero raises $4 million to pursue US growth

Melbourne-headquartered video production marketplace Genero has raised $4 million in a funding round led by existing backer Ellerston Capital to pursue growth in the United States. Founded by Andrew Lane and Mick Entwisle in 2009 off the back of their own experiences as client-side marketers, the platform connects brands to a network of 350,000 creators, from directors … Read more

B2B marketing strategy : differentiate, develop and deliver lasting customer engagement (book)

Author: Heidi Taylor B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become ‘digital’, B2B marketers have become consumed by the marketing activity itself – … Read more

Schooling future customers

Come school holidays, every parent is looking for ways to get their kids out of the house. Enter small businesses hunting low-cost branding with an eye on the future generation of customers. School holiday programs are traditionally run by businesses in the educational or childminding space, but now a diverse range of companies are getting in … Read more

A startup that raised $66 million in 5 days reveals the biggest mistake people make when they prepare a slideshow

A hot Silicon Valley startup raised $US66 million in 5 days using 24 slides. The company’s CEO shared the pitch deck she used to raise the investment. It reveals a smart tip for how to prepare an effective slideshow presentation. The biggest tip: Keep each slide simple. Raising venture capital for a startup is no cakewalk. There are high … Read more