Identity Designed : The Definitive Guide to Visual Branding (ebook)

Author: David Airey Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, this book formalizes the process and the benefits of brand identity design and includes … Read more

The laws of brand storytelling : win — and keep — your customers’ hearts + minds (book)

Authors: Ekaterina Walter + Jessica Gioglio We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected … Read more

Marketing your startup : the Inc. guide to getting customers, gaining traction, and growing your business (book)

Author: Simona Covel To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused … Read more

Roxy’s little black book of tips & tricks : the no-bullsh*t guide to all things PR, social media, business and building your brand (book)

Author: Roxy Jacenko Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she’s passing on her best business advice, tips and tricks in a handsome handbag-sized volume that’s perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating … Read more

The choice factory : how 25 behavioural biases influence the products we decide to buy (book)

Author: Richard Shotton Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear … Read more

The Battle to Do Good : Inside McDonald’s Sustainability Journey (ebook)

Author: Bob Langert In this book, former McDonald’s executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand’s battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald’s landed smack in the middle of one contentious issue after … Read more