WALK THE WALK: PRIORITISING THE CUSTOMER EXPERIENCE THROUGHOUT THE ENTIRE BUSINESS

All businesses strive to a deliver great customer experience, and convenience and seamlessness are currently the winning factors for ensuring their engagement with your brand is at its best. In 2015, Forrester predicted that one-third of companies in the B2C space would compete on the basis of experiences, and change their business structure accordingly. This … Read more

The sales leader’s problem solver : practical solutions to conquer management mess-ups, handle difficult sales reps, and make the most of every opportunity (book)

Author: Suzanne Paling This is the book every sales manager wishes they had – before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas. Sales leaders (managers, directors, and vice presidents) advocate for and often succeed in getting sales training for their reps, but … Read more

The Zombie Business Cure : How to Refocus Your Company’s Identity for More Authentic Communication (ebook)

Authors: Julie C. Lellis and Melissa Eggleston Does your business feel lifeless in today’s fast-paced marketplace? Tired of struggling to stand out? Can’t seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and … Read more