LinkedIn for dummies (ebook)

Author: Joel Elad Don’t be left out — link up with this fully updated introduction to the Internet’s hottest professional networking tool. With more than 225 million members from over 200 countries and territories worldwide, LinkedIn.com is an unbeatable self-marketing tool. LinkedIn For Dummies teaches you how to make the most of your LinkedIn.com profile … Read more

Designing A Logo, What Not To Do : The top 10 design mistakes that will ruin any logo attempt

“A look at things that will utterly ruin, destroy and wreck a potentially decent logo attempt. I’ve tried (you can judge how successfully) to write this with both designers and clients in mind. So without further ado, we present 10 things NOT to do when designing your next logo…” The Logo Factory, February 2017 Read … Read more

We are all consumers, but is the experience enjoyable?

“Buying groceries in a supermarket? Boring. Booking a holiday online? Ho hum (and frustrating if you subsequently get spammed with offers). Imagine if retailers could turn such mundane tasks into more enjoyable, or even memorable, experiences for customers. Smart companies are trying to do just that as ‘experience consumption’ becomes a hot topic within corporate … Read more

Mastering the New Media Landscape : Embrace the Micromedia Mindset (ebook)

Authors: Barbara Cave Henricks and Rusty Shelton The giant brands that once dominated the media landscape — Oprah, the New York Times, NPR, CNN — have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, … Read more

The Customer Loyalty Loop : The Science Behind Creating Great Experiences and Lasting Impressions (ebook)

Author: Noah Fleming How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop … Read more

THE PSYCHOLOGY OF CLOSING SALES WITH SEAN D’SOUZA OF PSYCHOTACTICS [podcast]

“If you’re interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the one that changes your business forever. The trouble is sorting the wheat from the chaff. What’s the stuff that’ll actually work for … Read more

The innovative sale : Unleash Your Creativity for Better Customer Solutions and Extraordinary Results (ebook)

Author: Mark Donnolo When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically…or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, … Read more

Purple cow : transform your business by being remarkable (book)

Author: Seth Godin You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former … Read more

Chaos monkeys : inside the Silicon Valley monkey machine (book)

Author: Antonio García Martínez This book presents a gripping and insightful account from inside the secretive world of Silicon Valley’s most powerful players. This book tells you how to and how not to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, this book unravels the chaotic evolution of … Read more