Present Like a Pro : the Modern Guide to Getting Your Point Across in Meetings, Speeches, and the Media (ebook)

Author: Carl Hausman In today’s world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs–in short, anyone who needs to put an idea before others–needs strong presentation and persuasion skills. Moreover, just as important as traditional public speaking skills is the ability to present effectively via various media. Today’s presentation is just … Read more

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience (book)

Authors: Travis Wright and Chris J. Snook This book provides a complete playbook for organisations seeking a more engaged customer experience strategy. By reorganising sales and marketing to compete in today’s digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and … Read more

The Best Digital Marketing Campaigns in the World II (ebook)

Author: Damian Ryan Best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 … Read more

Social media marketing all-in-one (book)

Authors: Jan Zimmerman and Deborah Ng Marketing your business through social media isn’t an option these days it’s absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you’ll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive … Read more

Diners threaten Gold Coast cafe with bad reviews if they don’t get refunds, as small businesses urged not to give into customer blackmail

Small business owners are urged to be proactive about generating the best online reputation they can, amid reports that a Gold Coast cafe was ‘blackmailed’ by patrons who threatened they would post bad reviews about the business on TripAdvisor and Zomato if they didn’t receive cash refunds for meals they had paid for. The Gold … Read more

The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (ebook)

Author: David Meerman Scott This book offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, … Read more

SENSIS SOCIAL MEDIA REPORT 2017

The 2017 Sensis Social Media Report has arrived and Australia’s growing obsession with smartphones has driven more people onto social platforms than ever before. In fact, almost eight in 10 Australians (79%) are now on social media, which is up 10 points on last year. Each year for the report we speak to 800 consumers and 1,100 Australian businesses about how … Read more

The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand (ebook)

Author: Karen Tiber Leland If you don’t define your personal brand, someone else will define it for you. Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs and executives create a brand by design instead of default, gain greater influence in their industries and companies, … Read more