Social Media for Business : Foolproof Tips to Help You Promote Your Business or Your Brand (ebook)

Author: Linda Coles This is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You’ll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated … Read more

Reset : Business and Society in the New Social Landscape (ebook)

Authors: James Rubin and Barie Carmichael As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate … Read more

New power : how power works in our hyperconnected world–and how to make it work for you (book)

Authors: Jeremy Heimans & Henry Timms Power is changing. Once held by the few, it was hoarded and jealously guarded, like currency. But the technological revolution of the past two decades has made possible a new form of power, one that operates differently, like a current. ‘New Power’ is for the many; it is open, … Read more

The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell (ebook)

Author: Robert W. Bly What’s Your Website’s ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream … Read more

One Million Followers : How I Built a Massive Social Following in 30 Days (ebook)

Author: Brendan Kane Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe … Read more

Video marketing strategy : harness the power of online video to drive brand growth (book)

Author: Jon Mowat Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming ‘video first’. Video Marketing Strategy allows marketers to harness … Read more

Unconscious bias: Amazon forced to scrap machine learning recruitment tool because it didn’t like women

E-commerce giant Amazon reportedly had to scrap a machine-learning recruitment tool because it was biased against female candidates. According to a report from Reuters, Amazon started building the platform in 2014, to help speed up the recruitment process by making it automated and more efficient. It rated resumes out of five, automatically ranking candidates in terms … Read more

Smartphone addiction: Why it’s worrying the typical user touches their phone 2,617 times a day

By 2030, the World Health Organisation has forecast depression and anxiety will be the number one healthcare burden, costing upwards of US$1 trillion a year in many countries. Already, studies are revealing a correlation between anxiety, depression and smartphone use — not to mention what smartphones could be doing to our neurochemical balance. The urge to seek distraction People call it ‘smartphone … Read more