From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts

With influencers making thousands off it and company reputations rising and falling at its whim, it’s safe to say social media is no longer a fad or passing craze. Instead, it’s a business tool. Brands are built off it, sales are made through it, and some companies wouldn’t exist if it weren’t for it. Although we’ve … Read more

The four : the hidden DNA of Amazon, Apple, Facebook, and Google (book)

Author: Scott Galloway Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s … Read more

Experiential marketing : a practical guide to interactive brand experiences (book)

Author: Shirra Smilansky The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to … Read more

The Photographer’s Guide to Marketing and Self-Promotion (ebook)

Author: Maria Piscopo Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top … Read more

Ultimate Guide to YouTube for Business (ebook)

Author: Jason R. Rich From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound … Read more

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement (book)

Author: Daniel Rowles This book provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and … Read more

Need templated forms, business plan samples or industry reports? Check out ProQuest Entrepreneurship Database!

Members of the Business Studio now have access to the full version of the ProQuest Entrepreneurship Database! This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit … Read more