Australian Twitter is more diverse than you think

What are the major drivers of Twitter take-up, in Australia and elsewhere? Do we connect around shared interests, shared location, or pre-existing offline relationships? And when, in the eleven-year history of the platform, did these structures form? These are the questions that guided a new, long-term study of the Australian national Twittersphere that my colleagues … Read more

‘Social’ Savvy: How Brands Can Foster Companywide Social Media Transparency

People’s relationship with social media is fickle. On the one hand, social networks empower us to forge connections across the globe, share insights, discover new points of view and most importantly, send selfies with dog filters. The role of social media in today’s culture, in fact, transcends its “social” aspect — it has changed how we learn, bank and … Read more