Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement (book)

Author: Daniel Rowles This book provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and … Read more

Need templated forms, business plan samples or industry reports? Check out ProQuest Entrepreneurship Database!

Members of the Business Studio now have access to the full version of the ProQuest Entrepreneurship Database! This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit … Read more

Influencing the world is all in a day’s work for this young entrepreneur

Ever wondered how those beautiful people on Instagram score major deals with Australia’s biggest brands? Well, meet Genevieve Day, the woman who transforms fledgling social media accounts into booming businesses. At just 26 years old, Day runs her own marketing business called Day Management. Unlike traditional marketing firms, Day’s job is to promote the public … Read more

They Ask You Answer : A Revolutionary Content Marketing Strategy (ebook)

Authors: Marcus Sheridan and Krista Kotrla This is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, … Read more


A property monitoring service that alerts landlords to unauthorised subletting through Airbnb and other rental websites has been launched by Sydney-based tech startup BnbGuard. The brainchild of serial entrepreneurs Reuben Schwarz and Richard Frey, BnbGuard is an automated technology platform that monitors long-term and short-term rental websites such as Airbnb, and Stayz for clients, sending them an … Read more

Drinking to your health

It’s a new coffee brand in an already saturated market. Yet beforeyouspeak has grown 260 per cent month on month since the Queensland-based company launched its product last July. beforeyouspeak: the coffee shot company Co-founders Jaryd Terkelsen and Ash Bisset came up with the “high-performance, superfood-infused instant coffee sachet” concept, called One, by “mixing some … Read more