AIDAN CLARKE: FROM NECKTIES TO APPAREL

Aidan Clarke is the Co-founder and CEO of Melbourne based apparel brand SA1NT and is the founder of successful athletic apparel brand 2XU. You could say that Clarke is really making his mark in the apparel space.

SA1NT created the world’s strongest single layer denim (up to 200x stronger than regular denim, and offering 75 metres slide distance protection for riders), with the aim of creating clothing that offers the highest level of protection without compromising on aesthetics.

Since then, the brand has evolved to include workwear and women’s clothing, with over 90k Instagram followers and celebrity fans that include Eric Bana, Jai Courtney and Kate Peck.

Dynamic Business spoke to Clarke about how his business came about and new exciting plans for the startup.


After a hot summer ride on bikes, Clarke and his team started to discuss products that could be more fashionable and potentially single layer, without compromising safety. “The options back then were either thick leathers or hot and uncomfortable jeans lined in a secondary layer of protective material. The idea for a single layer safety denim [came about] and the foundation for SA1NT was hatched!” Read more

Gali Blacher – Dynamic Business – 7 Sep 2018