Aussie brewer trademarks the colour of beer

Melbourne craft brewer East 9th Brewing has filed an application to trademark the colour of beer.

The brewery is following in the footsteps of Cadbury, which attempted to trademark the colour purple and BP which attempted to trademark the shade of green it uses.

“We hope this will revolutionise the way we think about beer,” says co-founder Benjamin Cairns. “We have lodged all the paperwork and trademarked the actual Pantone colour”.

Cairns says the application, which was filed about a month ago, is an “ironic wink” at the stupidity of ownership by corporations.

East 9th Brewing’s latest brew is Doss Blockos The Colour of Beer and Cairns claims it is the first beer that is actually the colour of beer, thanks to the trademark application.

Cairns says the beer is “generous on the tropical notes” without being too heavy on bitterness.

Identifying the colour of beer

The brewery worked with Australian street art company Ironlak to identify the colour of beer.

The Colour of Beer can imitates Ironlak’s iconic spray can design and Ironlak has simultaneously relased a spray paint with the same name and matched as closely as possible to the colour of East 9th Brewing’s beer. Read more

Cara Waters – Brisbane Times – 2 Mar 2018