Catch Group to establish bricks-and-mortar presence in Melbourne

Just over a month on from announcing the launch of Bon Voyage, a platform allowing travellers to find and book luxury travel experience, Catch Group has announced that it will be expanding its Catch (no longer ‘of the day’) offering offline, with the introduction of a bricks-and-mortar store.

The company is planning to develop its first retail store in Melbourne by the end of the year, and is currently looking in the market for a 1500-2000 square metre commercial property that is approved to sell mixed merchandise to hold it.

Nati Harpaz, Catch Group’s CEO, said the store will carry roughly 3000 to 4000 products found on Catch, across a range of products including fashion apparel, electronics, toys, homewares, and beauty.

“We believe the Catch retail store will have a better offer than other mixed and specialist retailers both from a merchandising and pricing perspective,” he said.

Pricing for the product offering will follow suit from the Catch platform, offering store customers deals similar to what they would find online.

The Catch store will also hold popular items from childrenswear apparel brand Pumpkin Patch, which Catch Group acquired in March this year as part of the company’s shift into the New Zealand market.

The company had stated at the time of the acquisition it was exploring experimenting with pop ups for Pumpkin Patch. Read more

James Ward – Startup Daily – 1 Aug 2017