Category Archives: Customer service Back

No B.S. Guide to Maximum Referrals and Customer Retention The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits (ebook)

Authors: Dan. Kennedy and Shaun Buck Fact: Nothing is costlier or more difficult than getting a new customer. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire … Read more

Lessons from Centrelink: Seven steps to undoing anger caused by automation

“Around the world there have been debacles caused by automation. A Michigan government agency wrongly accused 20,000 people of fraudulently seeking unemployment benefits. Imagine the angry clients! Centrelink started the year badly. An upsurge of complaints about its over-zealous, frequently inaccurate robo-debt collection methods might hopefully spell an end of misplaced bureaucratic faith in automation … Read more

Conversion : how to convert prospects into customers using targeted, personalised marketing automation strategies (book)

Author: Justine Coome Packed with invaluable marketing insights and strategy, this book will teach entrepreneurs and business owners how to replace high-touch, repetitive manual marketing with optimized personalized automated marketing programs. This book provides a simple step by step framework that will walk you though planning, strategy, design, development, automation and measurement for your automated … Read more

New research resource available for entrepreneurs!

We currently have a short trial of the ProQuest Entrepreneurship Database. This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit of practical guides, templates, forms, sample … Read more

Victorian startup Clickability expands interstate with TripAdvisor-inspired platform for disability services

“Two Victorian social workers who are taking on a multibillion-dollar market have expended their TripAdvisor-inspired platform for disability services into New South Wales. Victorian startup Clickability, founded by Aviva Beecher Kelk and Jenna Moffat, serves two ends of the market: people living with a disability and service providers. After launching in Victoria in 2014, it … Read more

Superconsumers : a simple, speedy, and sustainable path to superior growth (book)

Author: Eddie Yoon Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers … Read more

The Customer Loyalty Loop : The Science Behind Creating Great Experiences and Lasting Impressions (ebook)

Author: Noah Fleming How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop … Read more

Connected CRM : implementing a big-data-driven, customer-centric business strategy (ebook)

9781118835807.pdf

Author: David S. Williams Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategies and a collective business model transformation. For the first time, … Read more