Category Archives: eCommerce Back

The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell (ebook)

Author: Robert W. Bly What’s Your Website’s ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream … Read more

ARA and Roy Morgan forecast Christmas spending to exceed $51b

The Australian Retailers Association (ARA) and market research group Roy Morgan expect a “bountiful” Christmas this year for stores specialising in electronics, with consumers of all ages set to indulge in new gadgets and technology. Electronics and hi-fi products fall under the groups’ ‘Other retailing’ category which is set for year-on-year growth of 2.7 per … Read more

“One of the strongest blockchain communities in Australia”: NEM Foundation opens blockchain hub in Melbourne

NEM Foundation is opening a new blockchain hub in Melbourne, to help startups understand how the technology could help their business, and to engage and educate the general public. The foundation, designed to promote the NEM blockchain platform and its cryptocurrency XEM, already has a hub in Brisbane, as well as in Westport, New Zealand, both of which … Read more

B2B marketing strategy : differentiate, develop and deliver lasting customer engagement (book)

Author: Heidi Taylor B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become ‘digital’, B2B marketers have become consumed by the marketing activity itself – … Read more