Category Archives: Marketing Back

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement (book)

Author: Daniel Rowles This book provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and … Read more

Need templated forms, business plan samples or industry reports? Check out ProQuest Entrepreneurship Database!

Members of the Business Studio now have access to the full version of the ProQuest Entrepreneurship Database! This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit … Read more

Naomi Simson on the difference between ‘traffic’ and audience: This is a quality, not a quantity, game

I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News aside, many brands are guilty of this practice aimed to drive traffic to their sites known as ‘click bait’. It is simply misleading, false, fake ads and damaging. There are scammers at every … Read more

CLEVER ‘KATS’ TURN BACKYARD BUSINESS INTO NATIONAL BRAND

Brand expert Mike Edmonds and Ronnie Duncan took a leap of faith when they challenged the traditional advertising industry with the launch of their creative solutions business, Meerkats. From humble beginnings in a Perth backyard, the multi-million dollar Australian brand now operates from a two storey creative space in Perth’s popular Subiaco. However, despite the company’s … Read more

HOLIDAY ADVENTURE INSPIRES SYDNEY BASED STARTUP

Sydney based startup, Seaquatix, proves that entrepreneurial inspiration can strike anywhere, anytime – even while snorkeling off the coast of Asia. Seaquatix is the brainchild of founders Aprille Lim and Max Mabeka who have developed waterproof cases for phones and valuables using thermoplastic polyurethane (TPU) technology and a patented lock system. “Max and I were holidaying … Read more

Tourism Marketing for Small Businesses (ebook)

Author: Steven Pike Small tourism businesses form the majority of the employment opportunities within the tourism industry. However, many texts seem to overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the … Read more