Category Archives: Marketing Back

The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (ebook)

Author: David Meerman Scott This book offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, … Read more

YourGrocer asks users to help spread the word as it expands delivery to all Melbourne suburbs

Melbourne-based food delivery startup YourGrocer is calling on its user base to help spread the word as it expands delivery to all Melbourne suburbs. YourGrocer enables users to support local businesses like butchers, greengrocers and bakers, and is currently capturing 15% of the online grocery market in inner-north Melbourne postcodes with $4.5 million in groceries … Read more

The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand (ebook)

Author: Karen Tiber Leland If you don’t define your personal brand, someone else will define it for you. Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs and executives create a brand by design instead of default, gain greater influence in their industries and companies, … Read more

WHAT’S ON! BUSINESS STUDIO JULY 2017 [EVENTS]

Join us this July for some incredible learning and networking opportunities! Conveniently scheduled over your lunchbreak, the Business Studio lunch box forums serve as 45 minute inspirational and informative sessions that focus on a variety of business related topics. Bring along your lunch or grab something from The Library Cafe on your way! Social Media Marketing with … Read more

Brisbane bookshop Avid Reader fights back against hundreds of one-star Facebook reviews: Three lessons on fighting trolls

Independent bookseller Avid Reader has staved off a troll attack on Facebook with a series of witty comments and delicious-looking cake, and marketing and social media experts are calling on other SMEs to use the situation to think about their own game plans for unwanted attention on social platforms. On Monday the Brisbane bookshop re-posted … Read more

MEET THE GUYS BRINGING NATURALLY SUGAR-FREE SOFT DRINK TO A DOMINO’S NEAR YOU

When Troy Douglas and Drew Bilbe began their beverage company six years ago, with naturally sugar free products at its core, they probably didn’t expect one of Australia’s biggest fast food companies to come knocking at their door. The guys who founded Nexba have partnered with Domino’s (ASX: SMP), Australia’s first publicly listed pizza company … Read more

Ikea introduces online virtual reality store that lets customers see furniture up close, wherever they are

Soon, the only reason to step inside an Ikea store could be the meatballs. The at times wacky Swedish furniture retailer announced the introduction of its new online virtual reality store in Australia yesterday, which will allow customers to don their VR goggles and take a virtual walk through an Ikea store. Customers in regional … Read more