Category Archives: Marketing Back

The escape industry : how iconic and innovative brands built the travel business (book)

Author: Mark Tungate Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business … Read more

Business Writing for Technical People : The Most Effective Ways to Get Your Message Across (ebook)

Author: Carrie Marshall Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be that way. In this book you’ll discover how to give your communication skills an upgrade, exploring … Read more

Conversation Marketing : How to Be Relevant and Engage Your Customer by Speaking Human (ebook)

Authors: Kevin Lund and Joe Pulizzi Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price. This book will help you … Read more

Smarketing : how to achieve competitive advantage through blended sales and marketing (book)

Authors: Tim Hughes, Adam Gray and Hugo Whicher Since the earliest days of ‘modern’ marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how … Read more

Ninja selling : subtle skills. big results (book)

Author: Larry Kendall Stop Selling! Start Solving! Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. This book teaches readers how to shift their approach from chasing clients to attracting clients. … Read more

Digital marketing analytics : making sense of consumer data in a digital world (book)

Authors: Chuck Hemann and Ken Burbary Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann … Read more

Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers (book)

Author: Anne Miltenburg In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial … Read more

Fusion : how integrating brand and culture powers the world’s greatest companies (book)

Author: Denise Lee Yohn The author examines some of the world’s greatest organizations and reverse-engineers their greatness – specifically how they’ve integrated what’s on the inside (culture) with what’s on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience … Read more