Category Archives: Marketing Back

The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell (ebook)

Author: Robert W. Bly What’s Your Website’s ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream … Read more

Subscribed : why the subscription model will be your company’s future – and what to do about it / Tien Tzuo with Gabe Weisert (book)

Author: Tien Tzuo with Gabe Weisert Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation-and the real opportunity-is just beginning. Today’s consumers prefer the advantages of access over the hassles of ownership. It’s not just internet services like Netflix and Spotify; even industrial firms … Read more

Killing marketing : how innovative businesses are turning marketing cost into profit (book)

Authors: Joe Pulizzi and Robert Rose The most innovative companies are revolutionizing their marketing efforts—changing them from revenue-takers to revenue-drivers. Red Bull, for example, has transformed its content-marketing magazine Red Bulletin into a product customers actually pay for. Now, you can learn how to replicate their success. In Marketing Profit, two of the world’s leading … Read more

Localsearch helping rural businesses find calm among the chaos online

With so many digital products available these days, business owners can easily find themselves caught up in a tangled mess. Cutting through the saturated online market is a tough slog for any company, but especially those based in rural areas. Daniel Stoten, co-founder of Localsearch, spearheaded the company’s transition to digital with the clear goal of … Read more

Video marketing strategy : harness the power of online video to drive brand growth (book)

Author: Jon Mowat Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming ‘video first’. Video Marketing Strategy allows marketers to harness … Read more

Tell me about it: 91% of consumers value ‘honest communication’ so salespeople must prioritise storytelling

We all grew up hearing and sharing stories through childhood and adulthood — they help us learn, develop and, above all, they entertain and inspire us. Brands today are increasingly incorporating storytelling into their sales and marketing strategies in order to resonate with their customers. We must not overlook the increasing importance of storytelling in … Read more