Category Archives: Marketing Back

Marketing analytics : a practical guide to improving consumer insights using data techniques (book)

Author: Mike Grigsby Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve performance. By exploring real-world marketing challenges, it … Read more

Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands into Global Brands Through the LASSO Method (ebook)

Author: Pete Canalichio Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; … Read more

Event Marketing (ebook)

Author: Diego Rinallo What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these … Read more

From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts

With influencers making thousands off it and company reputations rising and falling at its whim, it’s safe to say social media is no longer a fad or passing craze. Instead, it’s a business tool. Brands are built off it, sales are made through it, and some companies wouldn’t exist if it weren’t for it. Although we’ve … Read more