Category Archives: Marketing Back

From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts

With influencers making thousands off it and company reputations rising and falling at its whim, it’s safe to say social media is no longer a fad or passing craze. Instead, it’s a business tool. Brands are built off it, sales are made through it, and some companies wouldn’t exist if it weren’t for it. Although we’ve … Read more

Experiential marketing : a practical guide to interactive brand experiences (book)

Author: Shirra Smilansky The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to … Read more

Rather than paying thousands of dollars, here’s how nine-month-old business SkilledSmart did its own PR

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on Channel Seven’s nightly news. After the positive segment aired, Jain was keen to keep the momentum going for her barely nine-month-old business, and decided she’d take public relations into her own hands, gathering … Read more

No B.S. Guide to Powerful Presentations : The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (ebook)

Authors: Dan S. Kennedy and Dustin Mathews Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that … Read more

Predictive analytics for marketers : using data mining for business advantage (book)

Author: Barry Leventhal Predictive analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing … Read more

The Photographer’s Guide to Marketing and Self-Promotion (ebook)

Author: Maria Piscopo Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top … Read more

UberEats faces new battle from Australian food ordering platform

Sydney man John Saadie was quietly plotting the launch of an online food ordering platform well before UberEats, Menulog or Deliveroo burst onto the scene. He launched Order Up! in 2011, and now counts Nando’s, Caltex and Grill’d among platform subscribers. The end-to-end solution for retailers enables them to manage their online ordering, payments and delivery logistics … Read more

Ultimate Guide to YouTube for Business (ebook)

Author: Jason R. Rich From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound … Read more

Melbourne video production marketplace Genero raises $4 million to pursue US growth

Melbourne-headquartered video production marketplace Genero has raised $4 million in a funding round led by existing backer Ellerston Capital to pursue growth in the United States. Founded by Andrew Lane and Mick Entwisle in 2009 off the back of their own experiences as client-side marketers, the platform connects brands to a network of 350,000 creators, from directors … Read more