Category Archives: Marketing Back

List Co wants to help early-stage entrepreneurs do their own PR through access to up-to-date media lists

Early-stage startups are used to doing as much as they can themselves, and for many approaching media is no different. Like many job founders take on, however, it’s clear to see why there specialists exist to handle that work: beyond finding the most newsworthy story to tell about yourself and your business and then crafting … Read more

Profitable Podcasting : Grow Your Business, Expand Your Platform, and Build a Nation of True Fans (ebook)

Author: Stephen Woessner The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue—one with far less competition. Podcasting offers rich opportunities, especially if you get in early and … Read more

Influencing the world is all in a day’s work for this young entrepreneur

Ever wondered how those beautiful people on Instagram score major deals with Australia’s biggest brands? Well, meet Genevieve Day, the woman who transforms fledgling social media accounts into booming businesses. At just 26 years old, Day runs her own marketing business called Day Management. Unlike traditional marketing firms, Day’s job is to promote the public … Read more

Wallet Allocation Rule : Winning the Battle for Share (ebook)

Authors: Timothy L. Keiningham, Lerzan Aksoy, Luke Williams and Alexander J. Buoye A revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach — the … Read more

Buyer Personas : How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (ebook)

Author: Adele Revella This is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve … Read more

Don’t pretend: SafetyCulture’s Luke Anear on how not to impress venture capitalists

He’s a former private investigator who built an international multi-million dollar business from a suburban garage in Townsville, and Luke Anear admits he should have known better when trying to impress on his first meeting with a venture capital investor. His company, SafetyCulture, had just developed its first app and the concept attracted the attention … Read more

Avoid cliches and don’t be boring: The golden rules of effective content marketing

If you’re in the world of business, you know content is king. But you might not realise just how regal a typical content marketing campaign has become. Have a scan down the list of the winners of last year’s Content Marketing Association’s annual awards and you’ll see big budget documentaries, inventive apps and comprehensive storytelling … Read more

Avoid cliches and don’t be boring: The golden rules of effective content marketing

If you’re in the world of business, you know content is king. But you might not realise just how regal a typical content marketing campaign has become. Have a scan down the list of the winners of last year’s Content Marketing Association’s annual awards and you’ll see big budget documentaries, inventive apps and comprehensive storytelling … Read more

They Ask You Answer : A Revolutionary Content Marketing Strategy (ebook)

Authors: Marcus Sheridan and Krista Kotrla This is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, … Read more