Category Archives: Product design Back

More than a feeling : Ten design practices to deliver business value

“Amazon Prime. The Apple iPhone. Netflix. Tesla. For those companies that get design right, the prizes are rich. The S&P 500 companies that invested most into design processes, capabilities, and leadership over the past decade, including design stalwarts such as Disney, Nike, and P&G, outperformed the rest of the index by 211 percent. The importance … Read more

Why Thankyou Group is pulling its food range: “It feels hard, but it feels right”

A month ago, co-founder of consumer goods brand Thankyou, Daniel Flynn, was discussing the success of his social enterprise business model with President Barack Obama. It was a humbling experience to be invited to the Obama Foundation’s inaugural conference on entrepreneurship, but Flynn tells SmartCompany it wasn’t long after returning to Australia that his business was making a significant … Read more

Amazon launches in Australia, showing why industry predictions are futile

Christmas shoppers might have thought the global retail giant had forgotten them, but that is not the case: from watches to office supplies, Amazon Australia hit the “live” button today. After years of speculation and several libraries’ worth of analysis from local retailers about the impact of the launch, the Australian arm of the billion-dollar … Read more

Patrick Llewellyn on why 99designs made the “tough call” to kill off a popular brand

Patrick Llewellyn, chief executive of 99designs, explains how making the difficult choice to kill a spinoff brand that wasn’t working led the design startup to profitability and becoming a better company. Any entrepreneur lucky enough to get out of the gate with a pioneering concept that quickly gains popularity understands the challenges of balancing innovation and investment … Read more

How Swanwick Sleep has already made a killing selling on Amazon

E-commerce start-up Swanwick Sleep went from zero to $US1.5 million ($2 million) in less than two years. The Brisbane-based company sells amber-coloured lenses that filter artificial blue light from digital devices and modern energy efficient lighting. Company co-founder Tristan Swanwick attributes its success to a number of factors, including selling on US e-commerce giant, Amazon. … Read more

Wearable tech: Shipments of smart shirts, socks and shoes set to climb

Global shipments of smart clothing items, including shirts, socks and shoes decked out with an embedded computing device, are set to rise steeply in the next five years, according to a forecast from technology research firm ABI Research. ABI has found that smart clothing items will be the second fastest growing area in wearable devices, behind … Read more