Category Archives: Social media Back

Facebook Watch: The latest video service to enter the already crowded Australian market

Facebook’s global launch of its Watch video service fragments an already crowded market of video-on-demand available in Australia. The service was first launched in the US 12 months ago. At last week’s global launch, Facebook’s head of video, Fidji Simo, said the company had made the video service “more social”. The Facebook platform is built … Read more

The Techpreneurs of Silicon Valley are Keeping their Families Away from Technology. Should You Too?

Melinda Gates’ children did not have smartphones until they turned 14 and only used computer in the kitchen. Her husband Bill spends hours in his office reading books. Facebook’s Mark Zuckerberg says he wants his daughters to read Dr. Seuss and play outside rather than use Messenger Kids. Even Steve Jobs strictly limited his children’s … Read more

From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts

With influencers making thousands off it and company reputations rising and falling at its whim, it’s safe to say social media is no longer a fad or passing craze. Instead, it’s a business tool. Brands are built off it, sales are made through it, and some companies wouldn’t exist if it weren’t for it. Although we’ve … Read more

The four : the hidden DNA of Amazon, Apple, Facebook, and Google (book)

Author: Scott Galloway Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s … Read more

Experiential marketing : a practical guide to interactive brand experiences (book)

Author: Shirra Smilansky The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to … Read more

The Photographer’s Guide to Marketing and Self-Promotion (ebook)

Author: Maria Piscopo Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top … Read more