‘CLICKS AND MORTAR’ STRATEGY BUILDS A THRIVING ORGANIC BUSINESS

IT’S clear that passion is a key driver behind the quick success of Brisbane based Organic Index.

The business was born from the desire of three sisters, Rebecca Medcalf, Melissa Krueger, and Emma Dowling, to showcase organic alternatives to beauty and skincare across Australia and New Zealand.

The trio’s business is a happy marriage between clicks and bricks, as it trades both online and from the Organic Index storefront located in Brisbane’s Paddington.

Medcalf, Krueger and Dowling have been named finalists in the 2017 Brisbane Young Entrepreneur Awards, an achievement they largely put down their passion for the customer, and for general wellbeing.

“At Organic Indedx we believe that beauty and wellness should be inseparable,” says Medcalf.

“We aim to house the ultimate, on-trend collection of natural, crafted and ethical makeup, skin and body products sourced exclusively form Australia and New Zealand.”

“We’re dedicated to changing the face of the beauty industry, by offering an unmatched experience with soulful products and real integrity.”

Organic Index offers a range of products including makeup, haircare essentials, body and skincare items as well as fragrances. The team prides itself on connecting on a personal level with its customers.

“Our primary function is to showcase and connect in a way that emphasises that the experience is everything for our customers,” says Medcalf. Read more

David Simmons – Business News Australia – 24 Aug 2017