FEED UNCONSCIOUS MINDS, EMBRACE GOOD FAILURE: DR AMANTHA IMBER TALKS INNOVATION STRATEGIES

Businesses risk being disrupted if they don’t create environments where people can sit in their ‘challenge sweet spot’, have freedom to express crazy ideas and feel safe to fail meaningfully, according to Dr Amantha Imber, the CEO of innovation consultancy Inventium.

Prior to founding Inventium a decade ago, Imber – a 2016 inductee into the Australian Business Women’s Hall of Fame – earned a PhD in organisational psychology and spent five years working as a consumer psychologist in advertising agencies including, most notably, Leo Burnett.

Although she loved the intellectual challenge of her work, Imber admitted to Dynamic Business: “Ethically, I felt a bit empty using my knowledge of psychology to convince people to buy things they didn’t necessarily need”.

“Going with Plan B was one of my best decisions”

Determined to carve a new path for herself, Imber gave her boss three months’ notice of her resignation, using that time to look for her next job. Fortunately, things didn’t quite go to plan for Imber, who had pictured herself working for an employer whose culture and IP she could really get behind. Read more

James Harkness – Dynamic Business – 24 Nov 2017