Gold Coast dessert icon Frosty Boy has launched in India following a four-year campaign to get its product in the country which, according to the company, is a notoriously hard market to crack.
The company announced it has established manufacturing channels in India to sidestep the country’s onerous import duties of up to 50 per cent.
Through its localised manufacturing strategy, Frosty Boy has landed a deal with one of India’s largest coffee chains Café Coffee Day and is hoeing further into the country’s food industry which is valued at an estimated US$50 billion.1
Café Coffee Day will now serve its milkshakes using Frosty Boy’s formulated milkshake blend.
Managing director Dirk Pretorius says the decision to manufacture in India has paid off for the company.
“Since Frosty Boy began exporting in 2001, there’s never been a country more difficult to crack than India,” he says. Read more
Paris Faint – Business News Australia – 2 July 2018