Global domination ahead for Mammojo lactivewear entrepreneurs

Designer activewear is all the rage right now, but it’s not exactly designed with the expectant mother in mind.

After returning to exercise following the birth of her first of three kids, Melita Shirley, co-founder of lactivewear brand Mammojo, found it impossible to source nursing friendly activewear.

“Traditional activewear was completely impractical for a nursing mother and a simple sanity-saving walk around the block could very quickly descend into a highly stressful situation,” says Shirley.

It was at this point that Melita and husband Jonathan founded Mammojo.

Mammojo removes breastfeeding as a barrier to living an active and connected life through the development of practical, stylish and supporting nursing garments. The founders coined this garment-tech as lactivewear.

As finalists in Business News Australia’s Brisbane Young Entrepreneur Awards 2018, the pair have well and truly proven themselves as dominating players on home turf, but now they’ve got their sights set on overseas markets.

The founders recently secured a coveted Advance Queensland Ignite Ideas Fund grant worth $100,000 that the couple plan to use on launching globally and scale internationally. Read more

David Simmons – Business News Australia – 5 October 2018