THE creator of of luxury active wear brand Faebella, Alisha Geary, has been crowned a winner of the inaugural Pitch@Palace Australia start-up competition by HRH Prince Andrew, The Duke of York at Government House in Sydney.
Geary (pictured) is one of three national winners, including fellow Gold Coast innovator, Nev Hyman (pictured) of NevHouse and Ben Armstrong of HireUp in Sydney, who will be flown to London to represent Australia at the global final of Pitch@Palace, where they will compete against some of the world’s best, and most innovative start-ups.
Geary’s idea was originally inspired through her volunteer work as a guide for the Corrigan Walk Art Tour Australia’s largest, private modern Indigenous art collection which is displayed throughout the Bond University campus, where she is completing Business/Laws.
From this idea, Faebella was born, and through Bond Business Accelerator – the University’s incubator program for early stage start-ups, she developed her fledgling business concept into a start-up.
Faebella’s mission is to share the rich culture and history of Aboriginal and Torres Strait Islander people by presenting their art on active wear, and now Geary will embark on her first overseas trip and have the opportunity to showcase her idea on a global stage on 6 December at St James’ Palace in London. Read more
Business News Australia – 4 Oct 2017