HOW SMALL BUSINESSES CAN LEVERAGE ENGAGEMENT WITH GAME-BASED MARKETING CAMPAIGNS

The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride.

Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value to any small and medium sized business (SME).

Game-based marketing (also known as ‘gamification’) is shifting the way businesses tackle marketing, statistical and business challenges. It’s therefore important that business owners and self-employed professions are on top of this emerging trend.

The power of engaging an audience

There is no doubt that games are a powerful way to engage an audience. It doesn’t matter if you’re a baby boomer or millennial; games play an important part in our lives in the way we engage with information, content and entertainment. Read more

Rb Holding – Dynamic Business – 14 May 2018