Make elephants fly : the process of radical innovation (book)


Author: Steven S. Hoffman
Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organisations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven’t progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they’ve never heard of. In today’s world, everyone will need to innovate to stay competitive.
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