James Harkness – Dynamic Business – 10 May 2018
When local companies rely on imported imagery to speak to “the world’s best BS detectors” (i.e. Australian consumers) they risk eroding their brand loyalty and support, warn the designers behind stock photography startup Austockphoto.
Co-founded by Claire Bonnor and Kassandra Hunt, the entrepreneurial duo behind Sydney-based design agency Boheem, Austockphoto is a stock photography library consisting solely of images that accurately depict Australia.
“The Australia we present our users is one that is uniquely diverse, with much more depth than the clichéd depiction exported to the rest of the world”. Bonnor told Dynamic Business. “We seek to capture every facet of our nation, from the sprawling suburbs and sophisticated cities through to the quaint country towns and the great outdoors, as well as the rich yet intertwined histories and cultures.” Read More