The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing (book)

Author: Lon Safko
Turbocharge your marketing efforts with the powerful FUSE! strategy. The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.
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