Author: David Meerman Scott
This book offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. It includes: Dozens of compelling case studies with revisions; Real-world examples of content marketing, inbound marketing strategies and tactics; and Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat.
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