Author: Maria Piscopo
Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to: Create a business plan, Identify a marketing message, Find reps and agents, Hire a marketing coordinator, Deal with ethical issues, Work with commercial and consumer clients, Plan a budget, Create an effective portfolio and Write press releases.
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