Authors: Perry Marshall and Talor Zamir
With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. From defining local search—often confused with paid search and search engine marketing—to local listings and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local online marketing campaign for your business. This book will show you how to: Capture high-quality leads from search engines in 48 hours; Master the components of a high-converting campaign and get the most bang for your buck and Utilize mobile search advertising for the greatest benefits.
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