Monthly Archives: January 2018 Back

Entrepreneurs! How to stand out in your niche and define your USP to make your startup a success.

What makes your business unique? It’s one of the first questions your customers need an answer to before they commit to your product. And, surprisingly, it’s also the question that has too many startup owners shaking their heads in confusion. Your USP is your unique selling proposition. You might also hear it referred to as … Read more