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Online marketing for offline businesses, five reasons all businesses need a digital marketing strategy

The online domain is growing faster than many businesses can keep up with. ‘Posting’ is now considered a verb meaning to upload online content rather than the sending of old-fashioned snail mail. And the age-old tradition of reading a newspaper over a bowl of cornflakes has been replaced with scrolling through social media feeds upon … Read more

Entrepreneurs! How to stand out in your niche and define your USP to make your startup a success.

What makes your business unique? It’s one of the first questions your customers need an answer to before they commit to your product. And, surprisingly, it’s also the question that has too many startup owners shaking their heads in confusion. Your USP is your unique selling proposition. You might also hear it referred to as … Read more