Monthly Archives: November 2016 Back

The Australian manufacturing industry is not dying, it’s evolving: CSIRO study

“Despite the well publicised closure of some manufacturing sectors in Australia, manufacturing isn’t dying. Instead, like industry around the world, it’s undergoing a period of significant change as new, disruptive technologies and economic realities take hold and new markets emerge. There is a role for the manufacturing sector in Australia. Through interviews with 56 stakeholders, three … Read more

Inside Brisbane’s Indigenous Startup Program

“Five innovative Indigenous startups have been selected to attend a “mini” four-week business-accelerator program at The Capital, the recently opened dedicated venue in Brisbane’s CBD for digital technology startups and entrepreneurs. The program is offered by Barayamal, a new not-for-profit business, which will run Australia’s first Indigenous accelerator program from mid-2017.  Barayamal means “Black Swan” … Read more

The Xiaomi way : customer engagement strategies that built one of the largest smartphone companies in the world (book)

xiaomi

Author: Li Wanqiang ; translated by Martha Avery The cofounder of “China’s new smartphone king” (CNN) reveals the strategy that launched his company to the top of the industry in record time In an extraordinarily competitive industry, Xiaomi has risen to the top echelon through innovative marketing and visionary business strategy. In just four short … Read more

UnMarketing : Stop Marketing. Start Engaging (ebook)

unmarketing

Authors: Scott Stratten and Alison Kramer Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is “marketing,” then the world would probably prefer whatever is the opposite of that. If you’re ready to stop marketing and start engaging, then … Read more

Start-up city : inspiring private & public entrepreneurship, getting projects done, and having fun (book)

start_up_city

Authors: Gabe Klein; with David Vega-Barachowitz ; foreword by Robin Chase There has been a revolution in urban transportation over the past five years—set off by start-ups across the US and internationally. Sleek, legible mobility platforms are connecting people to cars, trains, buses, and bikes as never before, opening up a range of new transportation … Read more

Smart Mom, Rich Mom : How to Build Wealth While Raising a Family (ebook)

smart_mom

Author: Kimberly Palmer Of all life’s financial shocks, few compare to bringing home an infant. Just one tiny person costs $250,000 to raise, not including college! How will you pay for it? That agonizing question fuels mothers’ choices about their careers, budgets, and families. Some lean in, some scale back or seek new opportunities, there … Read more

The analytical marketer : how to transform your marketing organization (book)

analytical_marketer

Author: Adele Sweetwood Analytics are driving big changes, not only in what marketing departments do but in how they are organised, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organisation and determining the kinds of structure and talent that are needed, to leading interactions with IT, … Read more

How a Digital Tool for Grandma Turned Into a Startup

“Three years ago, Priscilla Elora Sharuk was trying to help her grandmother, who had Alzheimer’s disease, deal with an everyday task that had become frustratingly difficult: remembering passwords for websites and software. Ms. Sharuk, an architect, told her computer-engineer friend, Antoine Jebara. He then created a USB device that automatically and securely logged on to all … Read more