Eco-friendly startups take centre stage on Shark Tank this season

David Simmons – Business News Australia – 11 July 2018

If there was a single key theme running through this year’s season of Shark Tank it would be a sharp focus on businesses that are doing something good for the environment.

This year we’ve seen entrepreneurs pitching eco-friendly nappies, and just last night, a green alternative to storing vegetables in the crisper.

The Sharks have been very receptive to these products that are doing something to change the planet, especially in light of the progressive direction Australian society is going (hooray for the plastic bag ban!).

On last night’s show, the Sharks jumped at the chance to invest in Peita Pini’s (pictured left) innovative solution to caring for fresh veg in the fridge; The Swag.

The Swag is a non-toxic, environmentally friendly, sustainable, machine-washable, breathable bag for fruit and vegetables that can keep vegetables fresh for twice the amount of time a plastic bag can.

Pini’s product is relatively young, having only launched 18 months ago. But during that time Pini has seen considerable success. Read more