How Melbourne’s coffee culture is fuelling startup growth (with more than caffeine)

More and more startups are basing themselves out of Melbourne, but it’s not primarily because of the infrastructure or facilities. It’s for the coffee, according to Michelle Fitzgerald, chief digital officer and smart city office manager for the City of Melbourne.
Speaking at LaunchVic’s Thrive Conference yesterday, Fitzgerald said when she was working on Melbourne’s Startup Action Plan, which was released in June last year, she took the opportunity to ask as many startups as possible about the city.
The action plan is a “vision for Melbourne to be recognised as the number one destination for startups and entrepreneurs to start to grow and go global across Australia and Asia,” she said.
During the research period, Fitzgerald and her team worked out of 10 co-working spaces and canvassed the opinions of some 400 startups to try to understand what brought them to Melbourne in the first place.
“Of course, the starting point was less about some of the mechanics you would expect with the economy,” Fitzgerald said. Read more

Stephanie Palmer-Derrien – SmartCompany – 6 December 2018