Ever wondered how those beautiful people on Instagram score major deals with Australia’s biggest brands? Well, meet Genevieve Day, the woman who transforms fledgling social media accounts into booming businesses.
At just 26 years old, Day runs her own marketing business called Day Management. Unlike traditional marketing firms, Day’s job is to promote the public profiles of social influencers online.
Day Management is a bespoke agency, representing influencers from Australia, LA and New York with a combined reach of more than 2 million across a range of social platforms.
Day connects talent with suitable brands to forge partnerships and activate audiences.
Nothing is random in the world of social media marketing, and every pitch decision Day makes must fit into the personal brand of the individual influencer.
“Our talent are exclusively selected and managed with a personal, individualistic approach designed to take our influencers to the next level, moving them from behind the computer to in front of the camera as brand ambassadors, emcees and media personalities,” says Day.
“Our talent are not only gifted content creators but also recognised social media authorities, providing a unique offering in a saturated field.” Read more
David Simmons – Business News Australia – 20 Apr 21018