Measure what matters : OKRs – the simple idea that drives 10x growth (book)

Author: John Doerr
OKRs are one of the best-kept secrets of the startup world. Google and Amazon have both sworn by their effectiveness for years. And yet most people have never even heard of them. Standing for Objectives and Key Results, OKRs offer a revolutionary approach to goal-setting that helps companies focus on their most important initiatives, streamline the most essential and scale those goals across the organization.
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