Annabelle Davidson has just acquired the world’s first Snapchat printer along with the global rights to the product.
The self-proclaimed ‘selfie queen’ and founder of social activation agency Social Playground says the Tap2Print product can drive Snapchat growth for businesses.
Users are required to follow a business’ Snapchat account in order to send and print their snaps at events, increasing followers for businesses.
“It’s definitely a way to engage the millennial audience,” Davidson says. “Millennial consumers are already taking snaps – this just ensures the snap is tied back to the brand and increases the brand’s following organically”.
Growing discrepancy between business and consumers
As a keen Snapchat user, Davidson is in the minority of small businesses with the Sensis 2017 Social Media Report released on Thursday showing only 1 per cent of small businesses have a presence on the social media platform.
The survey of 800 Australian consumers and 1100 Australian businesses shows Snapchat is still a niche platform for businesses despite the large opportunity given 40 per cent of consumers are now on the platform. Read more
Cara Waters – Sydney Morning Herald – 29 June 2017