Swimming with Sharks : Simple Business Guidelines for a Complex World (ebook)


Author: Gavin Moffat
Swimming with Sharks will inspire a-ha moments that will make it more fun to be at work, or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building a business in the 21st century. Entrepreneur, marketing and communications expert Gavin Moffat found remarkable parallels between his two passions, consulting to businesses as they navigate through change, and SCUBA and technical diving. While one seems to be all work and the other all play, achieving success in either requires very similar approaches. Gavin’s style is to the point, irreverent, and frequently funny. This book is a conversation with a friend who asks questions that may make you squirm a little or maybe even wriggle in discomfort. But they’re questions that will make you think, and change the way you think too.
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