Video production marketplace startup Genero raises $4 million to kick off US expansion plan that’s been 10 years in the making

It may be approaching its 10th birthday, but video content marketplace startup Genero was waiting for exactly the right time to raise its latest $4 million, and to take on the US market.

Founded by Mick Entwisle and Andrew Lane in 2009, Genero is a platform designed to connect brands in need of video marketing with content production teams.

This latest capital raise marks the second round of funding from Ellerston Venture Capital Fund, which also contributed $4 million to Genero in 2016.

Before that, the startup was funded by the founders themselves, their friends and family, and private investors. But, Entwisle tells StartupSmart, pairing up with a VC was the right thing to do.

“We got along very well with [Ellerson] and they had great experience in what we were trying to do,” he says.

“They believed in our vision and had the faith in us to back us.

“They’re happy with our progress and can see the potential value in our business,” he adds. Read more

Stephanie Palmer-Derrien – Smart Company – 26 June 2018