Margaret River brand West Winds Gin has launched an equity crowdfunding campaign to raise $3.5 million to accelerate its growth, and while this form of fundraising is new to the Australian market, it’s been on the distiller’s radar for years.
West Winds chief executive Paul White tells SmartCompany a business like his is a perfect candidate for an equity crowdfunding campaign, because so many punters are keen to own a piece of the alcohol brands they consume.
“We were getting queries from people all the time, asking, ‘how do we invest?’,” he says.
“The appeal of [equity crowdfunding] is that it’s a great way to broaden the base of people on the journey with us.”
White started his entrepreneurial journey in 2006, when his “fascination with making things” led the engineer to investigate how to build a gin distillery, including travelling to the US to learn how to make spirits. Read more
Emma Koehn – Smart Company – 14 May 2018